Global Journal of Economics and Business

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Exposure to Social Networking Sites and its Relationship to The Formation of The Mental Image from The Point of View of Customers of The Palestinian Telecommunications Companies

Khalid Abdul Fattah Tawfiq Atieh

This research aims to identify the relationship between exposure to social networking sites and its relationship to the formation of the mental image from the point of view of customers of the Palestinian telecommunications companies. The study community included 4 Palestinian telecommunications companies, ...

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The Role of Artificial Intelligent in Knowing the Trends of Generation Z Through Social Media an Applied Study on Telecommunications Companies in the City of Tabuk

Samar Obaid Albalawi

Objectives: This study aimed to investigate the contribution of artificial intelligence in understanding the preferences and needs of Generation Z through social media, enhancing social media marketing, improving marketing campaign effectiveness, and helping companies identify key technologies to understand ...

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The Impact of Employee Empowerment on Strategic Cohesion: Evidence from Jordan’s Telecommunications Sector

Haitham Ali Hijazi , Nevin Youssef Kalbouneh

Objectives: The aim of the study is to analyze the impact of employee empowerment with its dimensions (Psychological Empowerment, Structural Empowerment, Knowledge Sharing and Communication) on strategic cohesion with its dimensions (Resource Alignment, Leadership Cohesion and Functional Integration) ...

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